Boise Marketing

What to Look for in a Boise Marketing Company

Marketing services that deliver success are about determining where the attention of your target consumer is focused then developing appealing content within that space. Historically, consumer focus was on offline media outlets like the radio, newspapers, and magazines. Therefore, marketers would place ads in these channels to be noticed by consumers. However, with the addition of other major advertising channels like social media and online content, consumer attention is split, which makes it difficult for marketers to focus on every space.

This is where hiring a digital marketing agency can reach as many customers as possible. An outside team of experts can manage the technical aspects of your marketing focus so your resources can concentrate on other areas of the business.

How a Digital Marketing Agency Can Help Your Idaho Business

Boise’s Marketing agencies offer various services to help attract more customers. Websites and website design are the key component to digital marketing campaigns. Web development complete properly with correct site optimization will help deliver search engine traffic and targeted web users. These include:

Content Marketing

Content marketing has built numerous multi-million dollar businesses. Most companies think content creation is only about writing a few blog posts each week and adding them to a website. However, those who only focus on sales instead of vanity metrics understand the complexity. Digital marketing agencies can generate blog posts, create infographics, analyze content, utilize SEO writing techniques, and promote content on social media.

Email Marketing

Email continues to generate a high ROI for marketers, despite the growth of other channels. Agencies offer list building and engagement, autoresponder sequence optimization, and segmentation.

Facebook Advertising

Facebook’s giant user base makes for an excellent advertising platform. You can target consumers based on education level, location, gender, status updates, interests, income, and major life events.

Google AdWords

Google AdWords is an excellent option for targeting specific consumers when they are searching Google for a solution to their issue. An AdWords campaign targets specific keywords to entice the consumer to click on your ad.

Search Engine Optimization (SEO)

SEO is a content marketing tactic that helps highly rank your articles within search engines to build brand awareness, increase page views, and increase overall traffic.

Video Advertising

YouTube also boasts a massive audience where you can focus video ads that target based on location, demographic, online behavior, channel, and interest.

Best Attributes of a Local Digital Marketing Agency

There are countless digital marketing agencies available for hire so it is important to consider the following attributes before choosing a partner.

Marketing Costs

Cost is always the greatest factor in determining the best agency to meet your needs. In the digital marketing space, low cost often equates to low-quality.

Guaranteed Results

With such a low barrier of entry, there are plenty of agencies that promise you the world and fall short due to a lack of skills and staff. Agencies should not guarantee basic results because there are too many factors involved. One way to filter out the low-quality companies is to ask what makes them different?

How Their Business Operates

One of the most telling signs of a great digital marketing agency is its results and successes. If you are considering hiring an agency for blog generation and management, look at how they run their blog. If you are thinking about hiring the team for social media promotion, how do they promote their business? These are easily verifiable details and any information you cannot find, just ask the company. The point is, if they do not practice what they preach for their company then it is a major red flag that they are incapable of replicating the services they offer.

Key Performance Indicators (KPI’s)

Most companies track and analyze vanity metrics which are numbers that may seem to matter but have no correlation to revenue generation. For instance, the number of “likes” received on a social media post is a vanity metric because there is no strong correlation with sales. You do not want to be charged premium rates each month to receive more “likes” on your posts but see no sales increase. Therefore, it is important to ask the agency how they manage success.

The most important digital marketing metrics include:

• Bounce rate – the percentage of visitors that leave your site after landing on it.
• Click-through rate – measures the number of times your online ad is clicked.
• Cost per click – purchasing model for paid ads where you pay every time your ad is clicked.
• Social interactions – measure the extent to which your social media campaigns are generating conversions.
• Time spent on a site – number of minutes users spend on your site.
• Traffic source – determines the source of your visitors.

Finding the best digital marketing agency to meet your current and future needs takes time, effort, and following the considerations above. Once you find an agency that you are comfortable with, you will quickly see improvements in your results!

5 Traits to Look for in an Idaho Marketing Agency

Finding the right marketing agency can make the difference between a successful branding effort and a wasted marketing budget. Whether you’re looking for a website, a rebranding, or a viral social media campaign, make sure that the agency you choose has all of the following traits.

Attractive and Creative Advertising to Reach Boise Businesses and Consumers

When you’re looking to hire a marketing firm, you should find one that can successfully advertise to you. After all, if they can sell their own brand, what makes you think they’ll be able to amplify yours?

Attractive advertising can mean a lot of things based on the industry you’re in and product you’re trying to sell. Look for a marketing agency with a brand that matches your own in style, tone, and target audience. If you’d be happy to have their branding represent your company, you can usually trust that the agency will do an equally good job of expressing your own brand.

Traits to look for:

• Great logos and graphics
• Smooth website interface
• Eye-catching advertisements
• Compelling copy and content

Local and National Communication

Modern marketing is all about communication. From content creation to in-person sales, your marketing agency needs to be able to define and express your message with more skill than someone who works for your company. Luckily, a great agency is more than up to this task – and they’ll prove it by the way that they communicate with you during the proposal process.

When you’re talking to a skilled marketer, you shouldn’t feel like you have to do all of the work. Instead, your marketing professional should be able to listen to you describe your brand and then make recommendations that will take your operation to the next level. Communication is a two-way process, but a great marketer will be able to lead this process so that you can focus on managing your business.

Traits to look for:

• Great website copy
• Professional emails
• Confident phone calls
• Comfortable demeanor

Creative Capabilities and Digital Strategy

Marketing is creative work. From artistic banner ads to poetic prose, the modern artist has found a new home on the internet and is ready to help advertise your business. A good marketing agency will treat your brand like the work of art that it is; accepting anything less would be selling yourself and your company short.

Being creative as a marketer is about more than designing a beautiful banner ad or writing a blog post that really speaks to your audience. Real creativity involves thinking outside of the box and turning existing advertising methods into something unique for the brand that you’re working on. Creativity requires passion, dedication, flexibility, and an eye for excellence. If your marketing agency has these traits, you know they’ll deliver something truly special.

Traits to look for:

• Unique website features
• Exciting color palettes
• Clever blog posts
• Expressive advertising samples

Idaho Industry Experience

The truth about marketing agencies is that no two teams are exactly the same. Every group of professionals will have their own unique skill set and will have experience working with a specific type of client. If you want to get the best results, you’ll need to find an agency that already knows how to work with brands that are similar to your own. That way, they’ll already be prepared to speak your language, interact with your target audience, and make moves that will directly improve your business’s success.

Industry experience can mean something different for every company. Instead of looking for someone who has worked with businesses in the exact same field as you, try to find an agency with clients that are also advertising to your target audience. After all, no two products are the same, but many products are advertised to the same set of customers.

Traits to look for:

• Extensive case studies
• Multiple success stories
• Knowledge of your industry
• Projects like your own

Skillful Marketing Strategy

A good marketing agency is always more than the sum of its parts. It’s not enough to have talented professionals and access to the best assets. If the agency is going to help your business succeed, they need to know how to leverage their tools to truly elevate your brand identity.

Most marketing agencies won’t show you what their strategies look like until you’ve already signed a contract. However, you can keep an eye out for great case studies, logical thought patterns, and a sense of confidence that only comes from knowing that you have something great up your sleeve. During the proposal process, ask how your marketer plans to bring your company more traffic and revenue, and let them explain how the magic works.

Traits to look for:

• Repeat customers
• Out-of-the-box solutions
• Concise and effective planning
• Confidence and expertise

The right marketing agency will help transform your company identity into a functioning and effective brand. If you’re looking for an agency to take your business to the next level, reach out to us to learn more about our marketing solutions.